Choose a suitable subject

Synthesia describes a business-video workflow using AI avatars and voiceovers. A good first use is a short orientation or explanation that does not need to prove a real person made a statement. Avoid presenting a synthetic actor as an actual customer or expert witness. Synthesia: AI video platform

Choose one topic with a clear outcome: how to prepare materials for a workshop, what a service intake process involves, or where a new club member can find information. A long script covering every topic is harder to review and less convenient to watch.

Build the script first

Write the purpose, the few facts the viewer needs, and the next step. Ask an assistant to improve clarity without adding commitments. Read the script aloud and check it with someone who knows the process.

Draft a 60-second orientation script from these approved notes. State the purpose first, then three practical steps. Preserve every date and requirement. Flag missing information separately. Do not invent customer testimonials, guarantees, or professional credentials.

Only after the wording is approved should you add a presenter and supporting visuals. A polished delivery can make an unsupported statement sound more credible, so factual checking should precede production.

Review the whole viewing experience

Check pronunciation, timing, captions, and any on-screen text. Ensure the visuals actually illustrate the spoken point. If the video demonstrates software, use accurate current screenshots or a real recording where needed; a presenter alone cannot verify the interface being described.

Watch at the size and volume your audience will use. Keep text readable and avoid rapid scene changes. Provide a written version for people who want to search, print, or review the information without watching.

Keep it maintainable

Record the source of important claims and the date of the process being explained. If a policy changes, update both the video and its transcript. A simple text guide may be the better format for information that changes frequently.

Check current plan limits, export options, and terms for avatars and commercial use. Label synthetic presentation when appropriate. Start with one useful video and assess whether viewers understand the task better. The goal is clear instruction, not making an ordinary message look like a large corporate production.

Sources & further reading

Source links support the factual background. Exercises and examples are original Graylinks suggestions. Product access and limits can change.